This took me a good 30 seconds for one ad.
As the dog jumped into the cake, ‘Rocky Balboa’(47) jumped up yelling “Adriaaaaaaan”.
Then I linked it to the number by having cleaner Bob take out his ‘Pen’(92) write his invoice on his ‘Dog’(17) with the dog jumping into a ‘Cake’(77). So the whole process to memorize an advertisement was to visualise the ad and then link the number of the business to my visualisation of the ad.įor example, to remember the ad for “Bob’s Cleaning 9217 7747″, I first imagined a person bobbing down and scrubbing the floor as hard as he could. A system used to decode phonetic sounds for numbers. I memorized the numbers using the Major System. If I did not have a strong visualisation/picture for the business, then it would have been equally difficult to recall the numbers from it. I used visualisation to picture the name of the business. The strategy had to involve a great deal of planning, calculating and had to be precise so that I could have the time to test myself, revise and be confident that I have effectively memorized 20,000+ digits that made up the 2000 businesses. After flicking through the pages I had to devise a strategy to memorize this beast as you simply cannot sit down and start memorizing. They were indeed much bigger than Melbourne’s! I stared at them for a while and thought bloody hell what have I got myself into. I had finally received my two copies of the Sydney Yellow Pages in the mail.
PHONE BOOK YELLOW PAGES TV
After debriefing with the PR company again and agreeing to take on the challenge of memorizing a phone book, there was only 24 days left until the Sydney HIA Homeshow convention where I was going to be tested along with several TV and radio interviews live. I knew that if I did not believe I could do this, then there was no point. To be honest I didn’t even think, what if I can’t remember or get the numbers wrong. So I deleted what I wrote in my email and responded with “I’ll do it”.įrom that point on, my mind was switched on ready to work efficiently and effectively. After careful thought I knew that by playing it smart and organising myself and making slight sacrifices, I would be able to achieve something noone else has ever achieved. Having done the calculations, I knew that if I went ahead with this challenge, I would need to make sacrifices like taking time off work, possibly not going to some uni classes, and the hardest of all - not seeing my 2 and a half year old son for most of the day who I love more than anything in this world. If it takes me 30 seconds to memorize one advertisement, then I would be able to achieve the memorisation of 2000 ads under 20 days. I went and re-did the calculations in my head again. Health was the most important thing for me as the memory feat would further add to the chaos that was surrounding my life at the time. I was sitting on the couch with my laptop about to write back with a ‘thanks but no thanks’ email. I was told if I wasn’t operated on the Friday it would have been too late. I was rushed to hospital on a Wednesday requiring urgent surgery. You see, this could not have come at a worse time as I was studying three subjects at university - which is more than than the usual part-time, working full-time, maintaining and feeding a family and having some health problems with a recurring chronic illness for which I’ve had two operations. This was no easy feat! They gave me some time to think about it. Over 2000 business names and their phone numbers. After discussions with the PR company, we worked out what I needed to memorize. Memorizing not one, but two big fat books of the Yellow Pages? You cannot be serious! There were however many questions to ask about the memory feat itself. Fate just so had it, that two weeks after walking out on memory - it had come back to me in the biggest way possible. The choice at the time was to leave my business for good. It was indeed one of the toughest things I had ever done because I just loved what I did, but had to make a choice. Two weeks prior I had decided to quit my passion after 9 long years of training, coaching, competing and setting up a business which had trained thousands of people. The PR company wanted me, as the Australian Memory Champion, to memorize the Yellow Pages as part of a marketing campaign for the brand. I had been recommended by a colleague as a memory expert to undertake a challenge not many people would even think of. One day I received a phone call from a PR company. Ok here it is, after many requests, my story about memorizing the Yellow Pages Phone book.
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